The leadership style of richard branson contributes to the. Richard branson is an inspiration to many, the champion of customers and hero of many business people. Being a business person, he is also an investor and philanthropist. I caught up with sir richard branson, as he was releasing his latest book, the virgin way. Branson is an international entrepreneur, adventurer, icon, and the. Sir richard branson as a living example, of such a leadership style, this research discusses his style and sees him as the transformational leader. Richard branson has a laissezfaire leadership style, as did warren buffet and herbert hoover. Leadership style of richard branson transformational leadership. Nov 16, 2017 analysis of sir richard bransons leadership style sir richard branson comes from a simple environment where his parents taught him to take care of himself.
This upbringing must have hardened him in many ways. A global leader with a difference january 31, 2018. Lead why great leaders like richard branson inspire instead of motivate inspiration not motivation is the most important leadership trait, fueled by passion and purpose. Analysis of sir richard branson s leadership style sir richard branson comes from a simple environment where his parents taught him to take care of himself. Richard branson dropped out of high school and at the age of 15, and he founded his first business. Mar 24, 2017 3 leadership lessons from richard branson s heartfelt goodbye letter to virgin america published fri, mar 24 2017 11. Richard bransons leadership style 3 the result of constantly doing so is the development of an organizational culture, in virgin atlantic, that encourages employees to work without supervision and effectively serve the company in the equal measure as the owners.
Top 5 lessons in leadership from richard branson of virgin group. And since richards company virgin is a focused on growth and adaptability to change, the transformational leadership style works best. This kind of leadership also reflects social values. This dont rock the boat approach may have been a viable business model twenty years ago, but at the frenetic pace of business today it is no longer an option. Apple boss steve jobs was the entrepreneur i most admired true business leaders have the ability to think differently, and the apple boss steve jobs had it in spades. Jul 07, 2015 richard branson understands the importance of communication in business and in life. Richard branson didnt understand the difference between. Sir richard branson is the founder and chairman of virgin group a multibillion dollar, branded venture capital organization headquartered in london, united kingdom.
Master the art of communication and a new world opens. Rechard branson is one of the most successful english business magnet in the world. Analysing the leadership style of richard branson read this full essay for free. The virgin founder is a maverick entrepreneur and hippy billionaire, adventurer and philanthropist.
Richard bransons leadership style, motivation, and transformation as a business. Sep 23, 2014 i caught up with sir richard branson, as he was releasing his latest book, the virgin way. Whilst sir richard branson is a british entrepreneur, hes also an internationally recognised entrepreneur too. He also shows the ability to implement changes quickly. Bransons career has been hugely successful from leaving school at 16 to go on to become the 4th richest u.
He is the founder of virgin group which has control over 400 companies. Sep 01, 2017 analysing the leadership style of richard branson read this full essay for free. Pdf critical evaluation of the application of leadership. Richard branson leadership style commandments joseph. Richard bransons three most important leadership principles. Virgin was a place where people were valued for their strengths rather. I first came to know of sir richard when i studied abroad at the london school of economics during the summer of 2001. Richard branson is known as one of the best and highly charismatic entrepreneurs with incredible leadership style in the world today. Sir richard branson leadership style sir richard branson leadership style copyright. Autocratic leaders have a way of being more strict. Understanding the richard branson approach to leadership. As a global organization, the virgin group operates in a competitive environment that requires strategic and forwardthinking leadership.
They are very directing and like to control all activities that surround them without. The unique culture and management structure created by richard branson transformational leadership style has really been a contributing. Dec 22, 2014 poor leadership, on the other hands, typically tends to be static, much more about protecting the status quo and, if there are any around, resting on laurels. Analysing the leadership style of richard branson free. Sir richard branson arguably the worlds most successful and colorful entrepreneur, sir richard bransons leadership style is a key driver of his brand, which is now one of the top 20 brands in the world. The leadership style of sir richard branson cmw management.
Branson sees the importance of this in his leadership style. Pdf critical evaluation of the application of leadership theories. Leadership qualities and skills of richard branson. His virgin group holds more than 200 companies, including the recent virgin galactic, a spacetourism company. Virgin was a place where people were valued for their strengths. Apr 21, 2017 understanding the richard branson approach to leadership x on may 3rd richard branson touches down in barbados for the next instalment of virgin atlantic s business is an adventure series, with the theme of leadership taking centre stage this time around. While building the virgin group over the course of forty years, richard branson has never shied away from tackling seemingly outlandish challenges that others including his own colleagues on many occasions considered sheer lunacy. Few people would doubt richard bransons ability to lead. On may 3rd richard branson touches down in barbados for the next instalment of virgin atlantics business is an adventure series, with the theme of leadership taking centre stage this time around. By operating on the assumption that good ideas come from everywhere, not just the board room, branson echoes mcgregors statement that people are leading all over an organization, not just in top management, that development in an organization should involve many. But so would inspiring and creating real, sustainable change in our world. Creating innovative strategies for business and brands.
There are few organizations whereby the leader has significant influence as the brand. He is the founder of the virgin group, known for record labels, cellular phones, airlines, and many other business ventures. Nov 08, 2017 analysis of sir richard bransons style of leadership. Richard branson, ceo and founder of the megacorporation, virgin group is very vocal about what he thinks works for his company. Leadership of richard branson as an historical entrepreneur grin. The leadership of richard branson essay 1949 words. Richard, the head master said, you will end up either in prison or a millionaire. Read more about branson and his business approach in the new book gamechangers. Huge assortment of examples to help you write an essay.
Sir richard branson leadership style pdf in business. Like many entrepreneurs he has passion, energy and an instinctive flair for business. Sir richard branson is a leader who puts his employees interest first. Sir richard branson leadership style how to make money. Also, despite the fact he lives in the british virgin island, his favourite country. Richard bransons leadership style 962 words bartleby. Sir richard branson leadership style a rulebreaker. Richard branson and virgin in the summer of 1967, the headmaster of stowe, an exclusive private boys school, confronted a student who had decided to drop out of the institution to pursue nonacademic interests. Poor leadership, on the other hands, typically tends to be static, much more about protecting the status quo and, if there are any around, resting on laurels. Leadership style of richard branson free download as word doc.
And since richard s company virgin is a focused on growth and adaptability to change, the transformational leadership style works best. It then goes on to explain how his leadership style emerged as he began to run the virgin group. Laissezfaire leaders steer clear of sweeping policies. Analysis of the richard branson leadership business essay. Drucker leadership is the art of getting someone else. Sir richard bransons coaching culture at virgin why virgin had a coaching culture i joined the fledgling virgin group in the 1970s, where as an md of some of the virgin companies, i learned at first hand the leadership style of richard branson, which we would now call coaching. Sir richard branson seeks to involve other people in the process, possibly including subordinates, peers, superiors and other stakeholders. Lets face it, having limitless resources would be amazing. Throughout his long history of running businesses, the virgin group founder has been a wellrespected employer someone who has created thousands of jobs for talented people around the world. Leadership style and characteristics of richard branson. On may 3rd richard branson touches down in barbados for the next instalment of virgin atlantics business is an adventure series, with the theme of leadership taking centre stage this time around the one day conference will see the virgin group founder joined by a collection of wellrespected local leaders, from a variety of industries, all keen to share their unique insights into the.
Looking at his leadership style through the lens of the facet. Charismatic leadership according to lussier 2011, p. Sir richard bransons coaching culture coach training provider. Richard bransons leadership style, motivation, and transformation as a business leader who believes that no one can be successful alone and you cannot be a great leader without great people to lead chris, 2015, p. This has been one of the most important features of richard bransons leadership durbin dalglish miller, 2006. The leadership of richard branson from the onset, it should be noted that richard branson is a charismatic leader. The leadership style and management of richard branson richard branson entrepreneurial projects started in the music industry and expanded into other sectors making branson a billionaire. He is the type of entrepreneur whos a natural born leader and business creator. Richard bransons success in business is attributable to his leadership style, which exhibit goal oriented business approaches. Richard branson understands the importance of communication in business and in life.
He follows different leadership styles and technics according to the situation and the context. Rupesh doshi on richard branson virgin group total leadership. Moreover, taking sir richard branson as a living example, of such a leadership style, this research discusses his style and sees him as the transformational leader. This article from the toolkit for managers looks at how his authentic leadership style has helped to make him the successful business leader he is. Master the art of communication and a new world opens where you can influence people, sell products and inspire. Richard branson didnt understand the difference between two business terms for years. This article is about sir richard branson leadership style. He had a difficult time in school and dropped out at the age of 15. Be a rule breaker the first leadership trait of branson is to be a rulebreaker. When a colleague finally set him straight, it taught him an. Sir richard branson is an example of the rare leaders in the world. If i were to receive a job offer to become a manager within the virgin group, the criteria that i would use to determine if richard bransons leadership style is a good fit for me is1 training and development program for career growth, 2 allowance for creativity, 3 macromanagement empowerment, 3 transparency, 4 respect, 5 leadership. Sir richard branson is one of the most successful and most influential persons in the world of business. Richard branson leadership style commandments joseph chris.
Mar 30, 2017 lead why great leaders like richard branson inspire instead of motivate inspiration not motivation is the most important leadership trait, fueled by passion and purpose. The great success of bransons leadership can stand as an example for many leaders even outside of entrepreneurship. Richard bransons rules of leadership business insider. Analysis of sir richard bransons leadership style sir richard branson comes from a simple environment where his parents taught him to take care of himself. This is a book on leadership from someone who has never read a book on leadership in his life. Sir richard branson isnt just an authority on entrepreneurialism, he knows a thing or two about leadership skills as well. Leader proposes decision, listens to feedback, then decides. Analysis of sir richard bransons style of leadership. Bransons leadership styles participative leadership. Branson s views on his own leadership touch on mcgregors not just from the boss must be boss aspect but also regarding theory y.
Branson is clear in his book screw it, lets do it 2007 about how he has achieved this. He overcame numerous difficulties in his formative years and went on to discover new business opportunities across diverse industries worldwide. Sir richard bransons first business venture was a student paper, which he started at the age of 16 after having decided to drop out of school due to some personal reasons. Dec 07, 2015 richard branson has a laissezfaire leadership style, as did warren buffet and herbert hoover. Sir richard branson leadership style sir richard branson leadership style. Richard branson richard branson has been practically a household name in the u. Richard bransons leadership style, motivation, and transformation as a business leader who believes that no one can be successful alone and you cannot be a great. This reflcts the most dominat theory of leadership today i. He is said to be diagnosed of dyslectic and performed poorly in school.